Fear Is The Path To The Dark Side

For decades the media has bombarded us with images of what happy, smart, healthy, strong, all that is good and right with the world looks like…and it’s all white.

Advertisements

For Latinos, It’s All in the Familism

In order to produce content that is relevant with Latinos, it must be familiar, focusing on the community’s core values and centered on family. The key to success is in designing messages that promote a strong work ethic, the value of education, a celebration of achievement and responsibility to one another.

In other words, make sure to keep it all in the familism.