American Latino

We are proud of the historical revolutionary, innovative, industrious spirit of the United States of America. We build on a solid foundation of family values, strong work ethic and pride instilled in us by our parents. We provide a united voice and offer an open palm in support of one another in times of celebration or trouble.

Four Reasons Why Corporate Diversity Initiatives Fail

Visibility, frequency, proximity and accountability make up the formula for the litmus test I use in determining how serious an organization is about their diversity initiative. Failure to succeed on any of those four counts means company leaders are only giving it and you lip service.

For Latinos, It’s All in the Familism

In order to produce content that is relevant with Latinos, it must be familiar, focusing on the community’s core values and centered on family. The key to success is in designing messages that promote a strong work ethic, the value of education, a celebration of achievement and responsibility to one another.

In other words, make sure to keep it all in the familism.

I Am Not Hispanic (Or Latino)

I am proud to be part of a larger group of people with a common history, culture and language described as Latinos and Hispanics. But as we celebrate the great things which unite us let us also celebrate those which make us unique.

Want to Reach Millennials? Order Pizza.

February 1, 2015 was Super Bowl Sunday, the Patriots versus the Seahawks. Brady and Wilson, Belichick and Carroll — what a day! Like most football fans, I had only one thing on my mind: pizza. The Super Bowl isn’t complete without a “super feast” and I was hungry for a nice, large pizza pie. So,…